Concept prototype — an independent academic redesign, rebuilt for a portfolio case study. Brightmart is a fictional retailer; every store, aisle, product, and price below is invented.
Trip complete
5 stops · 9 items
⏱
Out in 16 minutes
6 minutes under your limit
A04Dairy2 items
A07Deli1 items
A11Produce2 items
A18Pantry2 items
A26Household2 items
Total$45.08
What changed, and by how much
49original app→75redesign
System Usability Scale, same tasks, same participants — from "unusable" to "highly usable".
The findings this was built on
Shoppers on a deadline abandoned the list because it was ordered by when items were added, not by where they are.
Nobody could tell which aisle they were standing in — store signage is above head height and out of view once you're in the aisle.
Participants wanted to know how much of the trip was left, not how many items were left.